Category
CraftCountry
KoreaGenre
Experimental & Hybrid Craft, Fiber, Fabric & Knots
Eunju Cho is the founder and designer of BESTY, a Korean lifestyle brand inspired by the traditional Korean Bokjumeoni (fortune pouch).
For over 20 years, she has designed and produced fashion accessories in Korea, combining traditional craftsmanship with contemporary design. Using Korean textiles and embroidery, she creates bags and accessories that reinterpret Korean heritage for modern everyday life.
Her work celebrates the beauty of Korean craftsmanship while delivering practical, timeless products that carry stories of happiness, good fortune, and cultural identity. Through BESTY, she aims to introduce Korean craft and design to a global audience.
Silver Medal, Korea International Women's Invention Exposition (2023)
Excellence Award, Hope Return Package Program (2024)
Fashion accessory showcases and international B2B exhibitions in Korea
Experimental & Hybrid Craft, Fiber, Fabric & Knots
Craft
The K-Modern Bag is inspired by the traditional Korean Bokjumeoni (fortune pouch), a symbol of happiness and good fortune. It reinterprets this cultural heritage into a contemporary bag for everyday use.
The bag features embroidered fabric, a lightweight structure, and a reversible design that offers two different styles in one product. Designed and handcrafted in Korea, each piece combines traditional inspiration with modern functionality, making it suitable for both daily life and special occasions.
Production Year: 2026
Production Technique: Each K-Modern Bag is designed in Korea and handcrafted through a careful production process. The fabric is precisely cut, sewn using industrial sewing machines, and each handle is individually tied by hand. Every piece is finished through detailed quality
The K-Modern Bag is inspired by the traditional Korean Bokjumeoni (fortune pouch), a symbol of happiness and good fortune. It reinterprets this cultural heritage into a contemporary bag for everyday use.
The bag features embroidered fabric, a lightweight structure, and a reversible design that offers two different styles in one product. Designed and handcrafted in Korea, each piece combines traditional inspiration with modern functionality, making it suitable for both daily life and special occasions.
Production Year: 2026
Production Technique: Each K-Modern Bag is designed in Korea and handcrafted through a careful production process. The fabric is precisely cut, sewn using industrial sewing machines, and each handle is individually tied by hand. Every piece is finished through detailed quality
The Mini Pocket is a compact accessory inspired by the traditional Korean Bokjumeoni (fortune pouch), a symbol of happiness and good fortune. It is designed to carry everyday essentials such as cards, coins, keys, or small personal items. Made with embroidered fabric, the Mini Pocket combines Korean cultural heritage with modern functionality, offering both practicality and timeless design.
Production Year: 2026
Production Technique: The Mini Pocket is designed in Korea and carefully handcrafted through a precise sewing process. The fabric is cut according to the pattern, sewn using industrial sewing machines, and finished with detailed quality inspection. Each piece is made with atte
The Mini Pocket is a compact accessory inspired by the traditional Korean Bokjumeoni (fortune pouch), a symbol of happiness and good fortune. It is designed to carry everyday essentials such as cards, coins, keys, or small personal items. Made with embroidered fabric, the Mini Pocket combines Korean cultural heritage with modern functionality, offering both practicality and timeless design.
Production Year: 2000
Production Technique: The Mini Pocket is designed in Korea and carefully handcrafted through a precise sewing process. The fabric is cut according to the pattern, sewn using industrial sewing machines, and finished with detailed quality inspection. Each piece is made with atte
The K-Modern Bag is inspired by the traditional Korean Bokjumeoni (fortune pouch), a symbol of happiness and good fortune. It reinterprets this cultural heritage into a contemporary bag for everyday use.
The bag features embroidered fabric, a lightweight structure, and a reversible design that offers two different styles in one product. Designed and handcrafted in Korea, each piece combines traditional inspiration with modern functionality, making it suitable for both daily life and special occasions.
Production Year: 2026
Production Technique: Each K-Modern Bag is designed in Korea and handcrafted through a careful production process. The fabric is precisely cut, sewn using industrial sewing machines, and each handle is individually tied by hand. Every piece is finished through detailed quality
