Category
Art MerchandiseCountry
KoreaGenre
Objects & Sculptural Craft, Fashion Accessories, Living & Home Décor
With eleven National Intangible Heritage Masters of Korea—brought together under one roof for the first time since the end of the Joseon Dynasty—, Vuloiré debuts its first Haute Heritage Collection.
In parallel, four original scents inspired by the 2026 Haute Heritage Collection will be introduced in August, extending the collection into the realm of olfactory craft. Vuloiré's signature Blue Peony scent pouch is out now, exclusively for Maison & Objet. The pouch features National Intangible Gold Leaf Imprinting Heritage Grand Master's work as a limited edition.
Alongside couture, Vuloiré produces contemporary nacre objects, translating motifs from the Haute Heritage Collection into refined, carryable talismans.
Meaning “that which does not age,” Vuloiré is the eternal thread between heritage and couture.
Objects & Sculptural Craft, Fashion Accessories, Living & Home Décor
Art Merchandise
Made with black hanbok silk, genuine Korean jade, 30-years-aged black bamboo, and hand imprinted gold leaf by National Intangible Grand Master, Kim Giho, the Vuloiré pouch feaatures dorae knots at the end of the strings. The strings are made by the House of Park, the house that the National Intangible Grand Master of Decorative Knot of Korea belongs to. The jade is sourced in Chuncheon and is processed by Hosue of Um, the house that the Seoul Intangible Grand Master of jade artistry belongs to. The refills are made out of hanji, the premium Korean paper made out of mulberry bark.
Blue peony doesn’t exist in real life, but it has been traditionally used in Korean embroidery and paintings to symbolize riches and glory—“bu-gui-young-hwa”. Vuloiré designed the Blue Peony Scent Pouch as its first signature scent pouch to mark its debut as a heritage design house.
Through material, process, and restraint, the scent pouch redefines what it means to wear fragrance: not applied to the body, but carried—quietly, intimately, and with intention.
Production Year: 2026
Production Technique: Produced in small batches, each pouch follows the same principles as the maison’s couture: reverence for material, precision of handwork, and the transformation of heritage techniques into contemporary form.
Made with black hanbok silk, genuine Korean jade, 30-years-aged black bamboo, and our signature nacre logo, the Vuloiré pouch feaatures dorae knots at the end of the strings. The strings are made by the House of Park, the house that the National Intangible Grand Master of Decorative Knot of Korea belongs to. The jade is sourced in Chuncheon and is processed by Hosue of Um, the house that the Seoul Intangible Grand Master of jade artistry belongs to. The refills are made out of hanji, the premium Korean paper made out of mulberry bark.
Blue peony doesn’t exist in real life, but it has been traditionally used in Korean embroidery and paintings to symbolize riches and glory—“bu-gui-young-hwa”. Vuloiré designed the Blue Peony Scent Pouch as its first signature scent pouch to mark its debut as a heritage design house.
Through material, process, and restraint, the scent pouch redefines what it means to wear fragrance: not applied to the body, but carried—quietly, intimately, and with intention.
Production Year: 2026
Production Technique: Produced in small batches, each pouch follows the same principles as the maison’s couture: reverence for material, precision of handwork, and the transformation of heritage techniques into contemporary form.
The tiger has long been regarded as one of the most powerful protective symbols in Korean tradition. Appearing in Joseon-era folk paintings (minhwa), royal embroidery, and guardian imagery, the tiger was believed to ward off evil spirits and protect human spaces, standing as a guardian of mountains and the natural world. Unlike ferocious depictions elsewhere in Asia, the Korean tiger often embodies restrained strength—alert, dignified, and quietly formidable
Vuloiré’s Tiger charm reinterprets this guardian figure through a stylized, forward-moving form carved in natural nacre. The tiger motif is drawn directly from the embroidery developed for Look #9 of the Haute Heritage collection, where its form was first articulated through traditional stitching. The surface is patterned with rhythmic striations drawn from traditional embroidery, where stylized striping signified vigilance, authority, and disciplined guardianship.
Created exclusively in connection with Vuloiré’s 2026 Haute Heritage Collection, the Tiger charm is conceived as a modern protective talisman grounded in the tradition of disciplined guardianship. Designed to be carried daily, it represents vigilance, authority, and restrained strength—the quiet confidence of a force that protects without spectacle.
Production Year: 2026
Production Technique: Each motif begins with hand-cut nacre, meticulously shaped to form the design. The nacre is then applied onto a precision-cut acrylic base and sealed through a controlled resin-coating process, preserving its natural iridescence while ensuring structural
The idea of the royal has long represented the highest state of alignment—authority, refinement, and fortune brought into perfect balance. Rather than excess, it signifies completion: a moment where power and fate converge without disorder.
Vuloiré’s Royal Flush charm translates this concept into a composed, emblematic form carved in natural nacre. Its luminous surface and controlled geometry reflect harmony achieved through precision, allowing light to move across the piece with clarity and restraint. The design conveys elevation without ornament, presence without force.
Named Royal Flush, the highest possible hand in poker, the charm symbolizes ultimate luck—when every element falls into place and nothing is left to chance. Created exclusively in connection with Vuloiré’s 2026 Haute Heritage Collection, it exists as a collectible object and modern talisman, representing sovereignty, fortune, and the quiet confidence of reaching the highest hand.
Production Year: 2026
Production Technique: Each motif begins with hand-cut nacre, meticulously shaped to form the design. The nacre is then applied onto a precision-cut acrylic base and sealed through a controlled resin-coating process, preserving its natural iridescence while ensuring structural
Bullocho (불로초) refers to the mythical ‘herb of immortality’ in Korean and East Asian tradition. Long believed to grow only in sacred, hidden places, Bullocho symbolized longevity and freedom from aging, embodying the aspiration for life unbound by decay. In Joseon-era paintings and royal screens, it appeared as a spiritual motif—an emblem of eternal continuity.
Vuloiré’s Herb of Immortality charm reinterprets Bullocho as a flowing, organic form carved in natural nacre. The design is directly drawn from one of the embroidery motifs used in Vuloiré’s 2026 Haute Heritage Look #3, “Five-Clawed Dragon,” where it appears alongside the golden dragon embroidery as a symbol of eternal life granted by divine authority. Translated from couture embroidery into mother-of-pearl, the motif carries the same meaning across mediums.
Produced as a collectible object, the Herb of Immortality charm extends the couture narrative beyond the garment. Designed as a modern talisman, it represents longevity, protection, and the aspiration for life unbound by aging.
Production Year: 2026
Production Technique: Each motif begins with hand-cut nacre, meticulously shaped to form the design. The nacre is then applied onto a precision-cut acrylic base and sealed through a controlled resin-coating process, preserving its natural iridescence while ensuring structural
In Korean decorative tradition, ornamentation was never purely ornamental. Repetitive patterns, circular forms, and measured rhythms were used to symbolize order, continuity, and harmony—principles believed to bring stability and balance to both space and life. Such motifs frequently appeared on royal objects, furniture, and architectural details, where repetition itself carried meaning.
Vuloiré’s Ornament charm translates this philosophy into a minimalist, circular form. Bands of mother-of-pearl are rhythmically inlaid across a dark ground, creating a visual cadence that shifts subtly with light and movement. The design draws attention not to a single symbol, but to the power of repetition—an expression of time unfolding evenly, without disruption.
Created exclusively in connection with Vuloiré’s 2026 Haute Heritage Collection, the Ornament charm is conceived as a collectible object rooted in quiet discipline rather than overt symbolism. Designed to be carried daily, it represents continuity, balance, and the understated beauty of order—an object that reveals its presence gradually, rather than all at once.
Production Year: 2026
Production Technique: Each motif begins with hand-cut nacre, meticulously shaped to form the design. The nacre is then applied onto a precision-cut acrylic base and sealed through a controlled resin-coating process, preserving its natural iridescence while ensuring structural
Korean traditional knots (maedeup) originated not as ornament, but within Buddhist visual and ritual culture. Early forms developed alongside temple decoration and ritual objects, where knots symbolized continuity, discipline, and the binding of intention through repeated, meditative action. Over time, maedeup extended beyond the temple into court attire, ceremonial garments, and personal accessories, where they functioned as silent carriers of meaning rather than overt decoration—often marking rites, offerings, and moments of passage.
Among these forms, Gukhwa maedeup (chrysanthemum knot) draws from the chrysanthemum, a flower long associated in Korean tradition with longevity, integrity, and endurance through time. The chrysanthemum signified constancy and dignified persistence—an ideal shaped by restraint rather than renewal. Vuloiré’s Knot charm is based on the structure of Gukhwa maedeup, reinterpreted into a refined, symmetrical form carved in natural nacre.
The motif originates from the knot design developed for Haute Heritage Look #5 (Peacock), where it first appeared as a defining element within the couture composition. Interlocking lines loop continuously without a visible beginning or end, reflecting continuity achieved through balance rather than excess. The form remains deliberately restrained, allowing the iridescence of mother-of-pearl to reveal depth through movement rather than ornament.
Created exclusively in connection with Vuloiré’s 2026 Haute Heritage Collection, the Knot charm functions as a quiet emblem rooted in ritual logic. Its recurring presence across the house’s work serves as a mark of recognition—subtle, consistent, and understood rather than announced. Designed to be carried daily, it represents connection, endurance, and the elegance of something bound not by force, but by intention, repetition, and discipline.
Production Year: 2026
Production Technique: Each motif begins with hand-cut nacre, meticulously shaped to form the design. The nacre is then applied onto a precision-cut acrylic base and sealed through a controlled resin-coating process, preserving its natural iridescence while ensuring structural
Fire has long been understood in Korean tradition as a force of life rather than destruction. It represents vitality, transformation, and the energy through which renewal becomes possible. Through fire, life and authority are made visible and ordered.
Vuloiré’s Fire charm is centered on the single character “불” (fire), written exclusively for Vuloiré by hyukpil (leather-brush calligraphy) calligrapher Nam Sang-jun. This character was originally written as part of Vuloiré’s Hangul name—불로래—, and later isolated and reinterpreted as an independent form. Executed through the disciplined force of hyukpil, the character embodies fire not as image, but as action. The brushwork captures ignition, momentum, and restraint in a single gesture, transforming language into living form.
Carved in natural nacre, the calligraphic form rises and unfolds in an ascending motion, translating written fire into material energy. Its iridescent surface shifts with light, echoing the belief that fire is never static, but continuously revealing itself. Created in the Year of the Red Horse—a year traditionally associated with heightened vitality, creation, and irreversible momentum—the Fire charm exists as both a temporal marker and a modern talisman.
Produced exclusively in connection with Vuloiré’s 2026 Haute Heritage Collection, it represents life force, transformation, and the resolve to move forward once ignited.
Production Year: 2026
Production Technique: Each motif begins with hand-cut nacre, meticulously shaped to form the design. The nacre is then applied onto a precision-cut acrylic base and sealed through a controlled resin-coating process, preserving its natural iridescence while ensuring structural
