2026
Bullocho (불로초) refers to the mythical ‘herb of immortality’ in Korean and East Asian tradition. Long believed to grow only in sacred, hidden places, Bullocho symbolized longevity and freedom from aging, embodying the aspiration for life unbound by decay. In Joseon-era paintings and royal screens, it appeared as a spiritual motif—an emblem of eternal continuity.
Vuloiré’s Herb of Immortality charm reinterprets Bullocho as a flowing, organic form carved in natural nacre. The design is directly drawn from one of the embroidery motifs used in Vuloiré’s 2026 Haute Heritage Look #3, “Five-Clawed Dragon,” where it appears alongside the golden dragon embroidery as a symbol of eternal life granted by divine authority. Translated from couture embroidery into mother-of-pearl, the motif carries the same meaning across mediums.
Produced as a collectible object, the Herb of Immortality charm extends the couture narrative beyond the garment. Designed as a modern talisman, it represents longevity, protection, and the aspiration for life unbound by aging.
Avoid storing or using the product near high temperatures, direct sunlight, or heating devices. Due to the nature of resin and mother-of-pearl, strong impact, scratches, or drops may cause damage. Keep away from water, perfume, alcohol, oils, and other chemical substances, as they may cause discoloration, cloudiness, or cracking. Prolonged contact with clothing, leather, or light-colored fabrics may cause staining or marks due to friction. The velvet ribbon is sensitive to moisture and dirt; if it becomes wet, gently blot with a soft cloth and allow it to air-dry naturally. Keep out of reach of children and pets. Minor air bubbles or texture variations on the resin surface are natural characteristics of the handmade process and not defects.
