chirp&roar
SUMIN SON

Creator Intro

Chirp & Roar is a lifestyle art brand inspired by Hojakdo,
a traditional Korean folk painting featuring the magpie and the tiger.

In Korean culture, the magpie’s chirp carries good news,
while the tiger’s roar symbolizes protection and the power to ward off misfortune.
Drawing from these symbols, Chirp & Roar creates small art objects
that bring luck, meaning, and quiet strength into everyday life.

Historically, folk paintings were not merely decorative.
They were placed in living spaces as symbols of hope—
wishes for prosperity, peace, and a safe home.
Chirp & Roar reinterprets this tradition through a contemporary lens,
transforming ancestral symbols into modern objects
that naturally belong in today’s homes and routines.

Each piece is designed to be more than an ornament.
Whether hung, placed, or gifted,
it becomes a small ritual—
a moment of intention, protection, and encouragement.

Rather than producing more things,
Chirp & Roar creates symbols that stay.
Objects that quietly support daily life,
carrying messages of luck, resilience, and new beginnings.

Like the joyful sound of a magpie and the steady presence of a tiger,
Chirp & Roar exists beside you—
a small art brand born from tradition,
made for those living today.