Category
Art MerchandiseCountry
KoreaGenre
Objects & Sculptural Craft, Fashion Accessories, Living & Home Décor
Boutique SOUL is a lifestyle brand inspired by traditional Korean BOJAGI (wrapping cloths), reimagined with modern practicality and style.
Rooted in the tradition of square cloths once used to wrap and carry belongings, we bring the timeless beauty of Korean culture into everyday life.
Our designs, inspired by bojagi knots, blend Korean aesthetics with contemporary style, offering a new way to experience tradition.
At SOUL, we keep heritage alive in the present, creating modern pieces that let you feel the elegance of tradition in daily life.
Objects & Sculptural Craft, Fashion Accessories, Living & Home Décor
Art Merchandise
This wine pouch is inspired by traditional Korean BOJAGI wrapping.
It originates from the gesture of wrapping a wine bottle in BOJAGI and securing it with a knot, reinterpreted into a refined pouch form.
The pattern is based on DANCHEONG, the traditional decorative painting used in Korean architecture.
DANCHEONG symbolizes protection, harmony with nature, and longevity through balanced colors and geometric floral motifs.
The tying method follows the traditional knot of the hanbok jacket, adding not only elegance but also cultural significance.
Production Year: 2025
Production Technique: -
This clutch is crafted from Korean yangdan silk, featuring a subtle bamboo pattern woven into the fabric.
In Korean culture, bamboo symbolizes integrity, resilience, and quiet strength.
The design is minimal and refined, with a metal frame closure that opens smoothly, balancing functionality with elegance.
Its clean silhouette and restrained detailing express a calm, understated beauty.
By combining traditional Korean textile aesthetics with a contemporary form, this clutch offers a modern interpretation of Korean elegance—timeless, simple, and sophisticated.
Production Year: 2025
Production Technique: -
The Sodam Bag is inspired by the traditional Korean bokjumeoni, a pouch symbolizing good fortune and well-being.
Its softly rounded form reflects the original shape of the luck pouch, reinterpreted into a modern dot bag.
The drawstring detail is designed in the shape of a daenggi, a traditional Korean ribbon, expressing a balance between heritage and contemporary design.
Clean lines and restrained proportions create a calm, elegant silhouette suitable for everyday use.
The Sodam Bag embodies a modern interpretation of Korean tradition—simple, meaningful, and timeless.
Production Year: 2025
Production Technique: -
The Sodam Bag is inspired by the traditional Korean bokjumeoni, a pouch symbolizing good fortune and well-being.
Its softly rounded form reflects the original shape of the luck pouch, reinterpreted into a modern dot bag.
The drawstring detail is designed in the shape of a daenggi, a traditional Korean ribbon, expressing a balance between heritage and contemporary design.
Clean lines and restrained proportions create a calm, elegant silhouette suitable for everyday use.
The Sodam Bag embodies a modern interpretation of Korean tradition—simple, meaningful, and timeless.
Production Year: 2025
These hair scrunchies are made from traditional Korean yangdan silk, offering a refined texture rooted in heritage.
While yangdan is traditionally associated with classic Korean attire, the use of black color creates a modern and understated look.
Designed in two different styles, the scrunchies are finished with a metal ring, allowing them to be attached to a bag.
This detail extends their function beyond hair accessories, enabling use as a decorative and practical bag charm.
By combining traditional Korean fabric with contemporary design and versatility, this item offers a modern expression of heritage with everyday usability.
Production Year: 2025
Production Technique: -
The Mini Bojagi Magnet is an accessory inspired by traditional Korean bojagi wrapping and royal knotting techniques, recreated in a miniature form.
Each piece reflects the gesture of carefully wrapping and knotting fabric, scaled down into a decorative magnet.
It offers a refined way to introduce Korean heritage through a compact, collectible design.
Production Year: 2025
