Category
Art MerchandiseCountry
KoreaGenre
Objects & Sculptural Craft, Tech Accessories, Fashion Accessories
“Stay Real, Stay Human”
HOA is a camera project by the Korean tech startup Lutra, created for an era where reality can no longer be taken for granted.
Built on award-winning blockchain and cryptographic technologies, HOA generates a tamper-proof proof at the moment a photo is taken, certifying that it was captured in the real world.
Yet using HOA is effortless. Like any digital camera, a single press of the shutter is all it takes.
More than a tool for verification, HOA is a camera for those who value truth, memory, and a human way of seeing.
Feel the real. Remember it.
- CES Innovation Award 2023 (World's Largest Tech Show)
- TechCrunch Disrupt 2025 (Silver)
Objects & Sculptural Craft, Tech Accessories, Fashion Accessories
Art Merchandise
HOA is a camera that certifies the authenticity of each photograph it captures. In an AI-driven era where even what we see can no longer be fully trusted, it offers an alternative way of engaging with reality.
Shaped from the most fundamental forms—a square and a circle— its open center allows the gaze to pass through rather than frame the subject. The user is not confined by the viewfinder, but becomes immersed in the real landscape at the moment of capture.
HOA’s album patches operate via NFC. A simple tag to the back of the camera switches albums seamlessly, while tagging a smartphone reveals the images stored within.
More than a recording device, HOA is a proposition for how we choose to perceive reality in the age of AI— an object that restores the essential value of photography and extends the act of taking a picture into a sensory experience.
Production Year: 2026
Production Technique: -
