Seohodam is a brand rooted in traditional Korean folk painting, created through the collaborative practice of a mother-and-daughter artist duo.
The mother carries forward the original forms and narratives of minhwa, while the daughter reinterprets them through contemporary color and sensibility.
Moving beyond simple modernization, Seohodam expands traditional symbolism through its own distinctive palette and perspective, presenting minhwa as a form of contemporary lifestyle art.
2024 [KCDF] Craft Garden Exhibition – Selected Brand
2023 [KCDF] Craft & Design Star Product Development Exhibition – Finalist
Minhwa(Korean folk art) Artist
Completed Doctoral Coursework, Department of Fine Arts, College of Arts, Dongguk University
Designer
BFA in Textile Art & Fashion Design, College of Fine Arts, Hongik University
<Exhibitions & Activities>
2007 Group Exhibition, 798 Art District, Beijing, China
2011 Solo Exhibition, Selected as one of Korea’s Top 10 Artists by the Korea Fine Arts Association and the World Fine Arts
2015 Exhibition at Cheongwadae Sarangchae, Seoul
2016 Solo Exhibition, Bulil Art Museum
2018 Donation of Sipjangsaengdo (Painting of the Ten Symbols of Longevity) to the National Art Museum of Belarus
2023 Solo Exhibition, Gyeongin Museum of Fine Art, Seoul
2024 Solo Exhibition, Mori Ham Gallery
2025 Pop-up Exhibition, Hyundai Department Store Cheonho Branch
Fashion Accessories
Art Merchandise
The motif of the scarf is derived from Bugwi Hwabyeongdo by artist Hyunsook Park.
Symbols of auspicious meaning—including carp representing diligence and prosperity, lingzhi mushrooms symbolizing longevity, as well as persimmons and phoenixes—are gathered into a single vase, conveying the sentiment of an offering dedicated to a cherished recipient.
Crafted with great care, this piece is intended to allow its owner to experience the auspicious energy of abundance simply through possession.
The Dabok Reversible Twilly features different designs on the front and back, offering the pleasure of owning two distinct artworks in one piece—an elegant balance of practicality and beauty.
Production Year: 2025
Production Technique: 100% Twill Silk, Digital Printing
The motif of the scarf is derived from 'Bugwi Hwabyeongdo' by artist Hyunsook Park.
Symbols of auspicious meaning—including carp representing diligence and prosperity, lingzhi mushrooms symbolizing longevity, as well as persimmons and phoenixes—are gathered into a single vase, conveying the sentiment of an offering dedicated to a cherished recipient.
Crafted with great care, this piece is intended to allow its owner to experience the auspicious energy of abundance simply through possession.
The rectangular twilly features a clean, simple design, making it easy to wear even for those who are new to twillies.
Production Year: 2025
Production Technique: Digital Printing on silk
The motif of the scarf is derived from 'Bugwi Hwabyeongdo' by artist Hyunsook Park.
Symbols of auspicious meaning—including carp representing diligence and prosperity, lingzhi mushrooms symbolizing longevity, as well as persimmons and phoenixes—are gathered into a single vase, conveying the sentiment of an offering dedicated to a cherished recipient.
Crafted with great care, this piece is intended to allow its owner to experience the auspicious energy of abundance simply through possession.
The Dabok Rectangular Scarf is finished with hand-rolled hems by skilled artisans, designed to highlight the refined beauty unique to premium silk.
Beyond being styled as a scarf, it is refined enough to be displayed as an artwork, reflecting a high level of craftsmanship and design completeness.
Production Year: 2025
Production Technique: Digital Printing on silk, Hand-Rolled Hem
The Happy Road Scarf is a premium-quality piece inspired by 'The Path to Happiness' by artist Hyunsook Park.
It features a rich array of auspicious symbols: peonies and lotus flowers representing happiness that continues in succession; roosters and dogs symbolizing protection from misfortune; toads signifying good fortune; turtles representing longevity; and banana leaves and clouds symbolizing success and advancement.
The design also draws from the motif of ceiling murals opening to the sky, expressing the positive strength of living with hope at all times.
The Happy Road Twilly places different designs on the front and back, offering the pleasure of owning two artworks in a single piece—an elegant balance of practicality and beauty.
Production Year: 2025
Production Technique: Digital Printing on silk
he Happy Road Scarf is a premium-quality piece inspired by 'The Path to Happiness' by artist Hyunsook Park.
It features a rich array of auspicious symbols: peonies and lotus flowers representing happiness that continues in succession; roosters and dogs symbolizing protection from misfortune; toads signifying good fortune; turtles representing longevity; and banana leaves and clouds symbolizing success and advancement.
The design also draws from the motif of ceiling murals opening to the sky, expressing the positive strength of living with hope at all times.
The Happy Road Square Scarf is finished with hand-rolled hems by skilled artisans, designed to highlight the refined beauty unique to premium silk.
Beyond being styled as a scarf, it is crafted with a level of refinement that makes it equally suitable for display on the wall as an artwork.
Production Year: 2025
Production Technique: Digital Printing on silk, Hand-Rolled Hem
