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JaaRoo
Heyjin-Bhoo

Category

Art Merchandise, Craft

Country

Korea

Genre

Living & Home Décor, Objects & Sculptural Craft, Fiber, Fabric & Knots

Creator Intro

JaaRoo is a contemporary craft brand that explores the quiet dialogue between human hands and nature.
Rooted in tradition yet refined for the present, each piece reflects a balance of restraint, material integrity, and timeless form.
Our work favors intention over ornament,
subtlety over spectacle.
Through a deliberate and unhurried process, we allow materials to reveal their own character, creating objects that mature gracefully over time.
JaaRoo presents craft as a form of living art—
where sustainability, sensibility, and enduring beauty coexist.

2024 National Intangible Heritage Functional Association
Special Prize, The Annual Traditional Handicrafts Exhibition of Korea

2024 Exhibited, Korea Traditional Chimseon Research Institute Exhibition -SEOUL
2019~2023 Participated in the Regular Exhibition at KOUS (Korea House of Culture)

Main activity genre

Living & Home Décor, Objects & Sculptural Craft, Fiber, Fabric & Knots

Category

Art Merchandise, Craft

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ARTWORKS

Since childwood, the GGuari(lantern plant)has been a familiar and cherished decoration, often hung with its stem or placed in ceramics for a rustic, warm interior. Even if it cannot hold a phone or wallet, it is designed to carry small items such as sachets or traditional pouches, reflecting the refined taste of our ancestors.Crafted from Mobondan and Yeonhwadan, traditional Korean silk fabrics prized for their shape and color, this decorative pouch is made using traditional hand-stitching techniques.The handle is reinforced with cotton and triple hand- quilted stitching, adding both durability and elegance.Perfect for light items such as handkerchiefs,perfume,or lipbalm.

Production Year: 2025
Production Technique: nubi(Traditional Korean quilted textile)sangchim(Hand topstitching detail)

Since childwood, the GGuari(lantern plant)has been a familiar and cherished decoration, often hung with its stem or placed in ceramics for a rustic, warm interior. Even if it cannot hold a phone or wallet, it is designed to carry small items such as sachets or traditional pouches, reflecting the refined taste of our ancestors.Crafted from Mobondan and Yeonhwadan, traditional Korean silk fabrics prized for their shape and color, this decorative pouch is made using traditional hand-stitching techniques.The handle is reinforced with cotton and triple hand- quilted stitching, adding both durability and elegance.Perfect for light items such as handkerchiefs,perfume,or lipbalm.

Production Year: 2025
Production Technique: nubi(Traditional Korean quilted textile)sangchim(Hand topstitching detail)