Category
Art MerchandiseCountry
KoreaGenre
Living & Home Décor, Stationery
IXAL is a lifestyle brand that gifts a spoonful of wit to everyday life.
Formed by designers who love Seoul, IXAL reinterprets the humor and aesthetics found in Korean folk culture into contemporary objects.
Inspired by minhwa paintings and traditional crafts, IXAL’s creations bring small moments of joy, wonder, and Korean sensibility into modern spaces.
Blending tradition and modernity in playful balance, IXAL becomes a whimsical playground—infusing your daily life with warmth, wit, and delight.
“The Aesthetics of Joseon” Bookmark Series,
selected for MUDS 2024 (Museum Design Souvenir), National Museum of Korea
Exhibitor at the 2024 Korea Tourism Souvenir Fair
Living & Home Décor, Stationery
Art Merchandise
This bookmark is a modern reinterpretation of the gat, the iconic hat symbolizing Joseon scholars.
The delicate silhouette of the traditional gat is embroidered on organza fabric, traditionally used as the inner lining of hanbok.
Through the sheer texture and refined stitching, it conveys the subtle elegance and dignity of Korean heritage.
More than a simple reading tool, it is a sensorial design object that captures the beauty and narrative of Korean tradition.
Production Year: 2024
Production Technique: Organza Fabric, Paper - Embroidery on organza
This bookmark is a modern reinterpretation of the gache, the elaborate traditional wig that symbolized feminine elegance in the Joseon era.
Embroidered on organza fabric, traditionally used as the inner lining of hanbok, the graceful curves capture the voluminous beauty of the gache and the refined aesthetics of Korean heritage.
More than a simple reading tool, it is a sensorial design object that embodies the timeless grace and narrative of Korean tradition.
Production Year: 2024
Production Technique: Organza Fabric, Paper - Embroidery on organza
This bookend reinterprets scenes of Joseon Dynasty’s daily life in metal with a modern sensibility. The silhouette of a smiling scholar and his study desk is expressed with refined, minimal lines. Designed as a pair, the bookends can be arranged symmetrically or in various compositions, functioning not only as book supports but also as design objects that complete a bookshelf with charm and wit.
Production Year: 2025
Production Technique: Laser-cut metal, powder-coated finish
This bookend reinterprets scenes of Joseon Dynasty’s daily life in metal with a modern sensibility. The refined silhouette depicts a woman with an elaborate hairstyle preparing a graceful table setting, with refined, minimal lines. Designed as a pair, the bookends can be arranged symmetrically or in various compositions, functioning not only as book supports but also as design objects that complete a bookshelf with charm and wit.
Production Year: 2025
Production Technique: Laser-cut metal, powder-coated finish
This embroidered coaster reinterprets the witty expression of the tiger, a beloved motif in Joseon-era minhwa (folk paintings), through a modern lens.
The tiger’s face is delicately embroidered on organza fabric, traditionally used as the inner lining of hanbok, bringing a subtle harmony of tradition and contemporary design to the tabletop.
It serves not only as a functional coaster but also as a refined decorative piece that conveys the playful spirit of Korean folk art.
Production Year: 2025
Production Technique: Organza Fabric, Paper - Embroidery on organza
The Joseon Tiger Badge Coaster reinterprets the hyungbae—the embroidered square badge once adorning the robes of Joseon officials—featuring a tiger’s witty and spirited face.
Serving as both a tea mat and a decorative object, it captures the energy and humor of the tiger, bringing playful liveliness to the table.
Embroidered with a modern touch on fabric, this coaster accommodates even large mugs while adding a sense of Korean heritage and wit to everyday spaces.
Production Year: 2025
Production Technique: Cotton Fabric, Paper - Embroidery on Fabric
The Joseon Pottery Desk Organizer reinterprets the graceful curves and minimal aesthetics of Joseon-era ceramics through a modern, eco-friendly material — recycled PET.
Featuring pieces inspired by porcelain vessels and blooming peonies, each at different heights, the organizer helps you neatly arrange stationery and small desk items. Each piece can be freely arranged to create a personalized and harmonious desk composition, blending Korean elegance with contemporary design.
Production Year: 2025
Production Technique: Laser-cut Eco-Friendly PET
The Mountain Mist Desk Organizer reinterprets the depth and negative space of traditional Korean landscape painting in a modern, eco-friendly PET form.
Featuring mountain and cloud-shaped pieces of varying heights, it allows for the organized arrangement of stationery and desk essentials.
Each piece can be freely positioned to create a personalized and harmonious desk composition inspired by the serene balance of Korean art.
Production Year: 2025
Production Technique: Laser-cut Eco-Friendly PET
